Marketing Strategy Consulting + Business Plans
Art of Innovation Online Marketing Strategy Web ReDesign Consulting
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Marketing strategy, Online Communications, Business Plans Consulting - Art of Innovation
Business + marketing strategy consultant
San Francisco Bay Area
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Resources  ::  Tips & Slides
Strategy & Architecture driven Business & Web Innovation

How do you take your Business and Website to the Next Level?

To keep your business and website innovation efforts on the right track; to uncover major improvements (in addition to incremental refinements); and to achieve a healthy ROI (Return on Investment) - it helps to follow a strategy and architecture driven approach (as outlined in the diagram below) that is driven by major goals, sound concepts, clear thinking, and sharp insights.

This is not the same as advocating long-drawn and elaborate "analysis and planning" endeavors that risk losing touch with evolving user needs, technology trends, and market realities. An effective strategy to achieve real-world results is to implement your new product launch or product improvement endeavors in multiple cycles / iterations. This iterative / spiral approach can start from "quick & dirty" high-level assessments and iterate to more detailed analysis & brainstorming in specific areas (based on the findings & results of earlier rounds.)

For market and customer focused innovation that leads to sustainable growth and results, the best strategy is to start wide i.e. look across key areas / boundaries for inputs & insights; then go deep - into specific areas as needed and as directed by the high-level analysis. This approach is pragmatic and effective - setting the foundation for the discovery and envisioning of new ideas and effective real-world solutions.


Art of Innovation Logo  Key Areas and Inter-Relationships - for Business and Website Innovation

Art of Innovation - Business Web Consulting - Strategy Goals Plans Execution Results Web Product Management - Portal Development

Leading to

Craft / ReDesign your Web DNA - leveraging these inputs and insights - for an outstanding Site / Portal.

Web Innovation ReDesign applying Web DNA - Design, Needs, Architecture


See Also:

Visual Checklist / Roadmap for Marketing Analysis and Planning

3 Pillars for Effective Product Innovation




Art-of-Innovation Consulting Services - a solid combination of experience - from the Business Analysis & Marketing Planning side as well as the Web Design & Communications area. Helping clients with insightful analysis & planning for their business & product innovation, as well as their marketing communications and website redesign efforts.

Want to take your business / website to the NEXT LEVEL?   We can help YOU make it happen.

►  Get started  with  an  OBJECTIVE  and  INSIGHTFUL   Website  REVIEW   |   Business Plan  REVIEW


With a free initial consultation to discuss your needs & goals and how we can help you achieve them..


SF Bay Area based Strategic Marketing Consultant for Small Business, SMB, and Large Companies.

We help you grow your business with fresh ideas, sharp analysis, powerful insights, comprehensive business plans. Top quality professional consulting services guided by your business vision and priorities.

      © 2002-18  Auri Biswas -
Contact Bay Area Digital Marketing Strategist

Art of Innovation - Online Marketing Consultant SF Bay Area

Marketing Strategy driven Product Innovation, Online Marketing Communications, Business Plans & Marketing Plans.

Management Consulting

San Francisco Bay Area, CA

Auri Biswas

B.S., M.B.A. (Duke Univ.)

Marketing Strategy driven Innovation of Products, Key Messages, Go-to-Market Plans