needs and wants!
Effective, Results-Oriented Business & Website Innovation - How are they related?
A lot of businesses embark on a site redesign project viewing it primarily as a visual sprucing up effort - a cosmetic makeover. Is that a good investment of time, effort, money? Does that yield a good ROI (Return on Investment) for your business?
These are key questions to consider - and they highlight why it is beneficial to look deeper at the business goals & marketing realities / competitive environment. Such a review / analysis helps to identify high-level, high-priority issues and improvement opportunities -- which then lead to enhanced products & services, web content, and online functionality -- all of which feed into a much improved "web design"
Web content, of course, includes text as well as illustrative graphics & video that clarify key concepts and fleshes out your key messages. Combined with visual design / online presentation elements, they convey your core messages and positioning about your brand and products. Effective web content helps communicate and connect with your target audience. As with your products and business model, the primary driver for effectiveness and success is an unrelenting focus on the evolving needs & priorities of your target market. These broader, high-level questions and the chosen directions are encapsulated in a wining marketing strategy for your business.
Common Factors / Key Drivers of Business and Website Innovation
Your WEBSITE is the face of your BUSINESS / Organization.
► Both are focused on serving the NEEDS of various Stakeholder / Audience groups.
► The Goals / Audience / Structure / Design / Appeal are therefore inherently related.
► Great website & business innovations start from a clear analysis / understanding of those needs and the chosen marketing strategy.
Visual Checklist / Roadmap for Marketing Analysis and Planning
3 Tips for Successful Marketing Innovation
Art-of-Innovation Consulting Services - a solid combination of experience - from the Business Analysis & Marketing Planning side as well as the Web Design & Communications area. Helping clients with insightful analysis & planning for their business & product innovation, as well as their marketing communications and website redesign efforts.
Want to take your business / website to the NEXT LEVEL? We can help YOU make it happen.
► Get started with an OBJECTIVE and INSIGHTFUL Website REVIEW | Business Plan REVIEW
With a free initial consultation to discuss your needs & goals and how we can help you achieve them..