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Strategy for a highly effective Web Presence
Checklist of criteria for Website Effectiveness & ROI


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  • Are you a small business, startup, or a mid-size / SMB firm aspiring to improve your marketing and web communications / web presence?
  • Are you concerned about getting your money's worth (i.e. a good Return on Investment) on your marketing and web development dollars / budget?
  • Are you interested in smart savings versus those so-called "savings" that turn out to be expensive in the long run? The latter can lead to a middling site that requires ongoing time, attention, & money on fixes and never-ending updates/ corrections. And even after that, the site may NOT deliver the impact and benefits for your business.

The simple and concise checklist below highlights the key elements that must come together to make your business website effective i.e. deliver the key messages, content, & functionality that your target audience needs - which in turn leads to the achievement of your marketing and business goals.

Web Design has come to mean many things. So a little clarification will help. Designing an effective website for your business (goals, architecture & plans) - involves a lot more than what the original term "web design" used to refer to - which is now more accurately termed as "Visual Design".

While visual design is an important skill - just like good writing skills, (and there are plenty of competent providers in both of those categories thankfully), the checklist below quickly shows that there are many other important, strategic dimensions that determine the effectiveness and value of your website.

The checklist of criteria below will help you focus on those key dimensions / elements. Guiding you in building a highly effective website that achieves your key business, marketing, and website goals - leading to a high ROI.

This checklist can be used not only to evaluate your current or planned web design & development efforts, but also to make good decisions on your service providers / project partners - to ensure the right mix from strategic direction, architecture, to tactical execution.



Maximize the ROI (Return on Investment) from your Web Design & Development, and Marketing Communications Budgets.

Effective Website Checklist for high ROI



With all the operational / execution / "visual design" details demanding our attention, the underlying major objectives of your website and web development efforts are often forgotten or blurred.

Using this checklist as a quick reference guide, you can ensure that all the key elements or dimensions of effective website design and web development are given the priority and attention they deserve.

It also gives you a framework to categorize issues and opportunities related to the site. That makes it easier to prioritize them (making pragmatic trade-offs where necessary), and then getting the right answers to address them effectively.


Feel free to contact us to solidify your plans & efforts to take your website to the next level!



Art-of-Innovation Consulting Services - a solid combination of experience - from the Business Analysis & Marketing Planning side as well as the Web Design & Communications area. Helping clients with insightful analysis & planning for their business & product innovation, as well as their marketing communications and website redesign efforts.

Want to take your business / website to the NEXT LEVEL?   We can help YOU make it happen.

►  Get started  with  an  OBJECTIVE  and  INSIGHTFUL   Website  REVIEW   |   Business Plan  REVIEW


With a free initial consultation to discuss your needs & goals and how we can help you achieve them..


SF Bay Area based Strategic Marketing Consultant for Small Business, SMB, and Large Companies.

We help you grow your business with fresh ideas, sharp analysis, powerful insights, comprehensive business plans. Top quality professional consulting services guided by your business vision and priorities.

      © 2002-18  Auri Biswas -
Contact Bay Area Digital Marketing Strategist

Art of Innovation - Online Marketing Consultant SF Bay Area

Marketing Strategy driven Product Innovation, Online Marketing Communications, Business Plans & Marketing Plans.

Management Consulting

San Francisco Bay Area, CA

Auri Biswas

B.S., M.B.A. (Duke Univ.)

Marketing Strategy driven Innovation of Products, Key Messages, Go-to-Market Plans