USUAL APPROACH - High Complexity, Duration, Cost
Custom development or acquiring software & customizing it to your needs:
Complexity and cost of software components
Evaluation / selection and acquisition of software
Selection, cost and management of high-paid technical resources (whether internal or external)
Typical Project Management Issues imposing non-trivial communications & oversight overhead
Code and Database design Issues (Good design requires time & money; Bad / sub-optimal design leads to ongoing costs and aggravation.)
Ongoing maintenance of code, bug reporting / fixing; database & software updates, hosting provider software changes
Additional PAINS
Still need high quality Product Content in electronic form to load to your store database.
Still need to get SEO consultants for search engine optimization. (So customers can find your products!)
Still need to evaluate and select a hosting plan which offers required server-side software
Potential for issues / blame-game between IT provider and Content provider after developed site is loaded with real product data
Comparison - At a Glance
Custom
Dev.
SAMS
Pre-Fab
Software Cost / Complexity
Project Team / Cost
Management Overhead
Implementation Risks
Ongoing Maintenance
SAMS Pre-Fab APPROACH
Pre-fab Catalog site created with your Product Data - in days
No software acquisition / subscription / updating costs
No database maintenance / issues to worry about - initially or ongoing
No need for dedicated high-paid IT staff - initial or ongoing
SEO optimized for improved placement in search engine results
Ready to launch by simply copying files over. (HTML, Images, Javascript)
Additional GAINS
No special hosting plan needed.
Costs about a tenth of the Custom Approach (
see sample calcs here
.)
Technology / Architecture chosen to meet business goals and your current situation
Easy migration path to more powerful / flexible options WHEN your business volume / margins justify that next step.